Recently in class, we have talked a lot about the general origination, evolution, and dynamics of the music industry, and music as a mass communication device. Since entering high school, I have grown a strengthening relationship and appreciation for music. I have realized that music is a very powerful influencer of mood and attitude, almost regardless of the situation. After class on Tuesday, I realized how much our generation takes for granted the on-demand, and individualized facet of modern music. I started to think about why music is so powerful, and I came to the conclusion that music gives us a sense of place when we otherwise might feel lonely, because, as conveyed through the lyrics, it lets us know that other people feel that way. To me, the most impactful music is relatable, and can influence my attitude in any circumstance. I have never come to a circumstance that has not been able to be aided or related to with some type of music, whether the purpose of it is to allow an emotion to sink in, or to change it. But whether we take it for granted or not, I certainly can't imagine a world without music; always at my fingertips to gain a sense of place at almost any time during the day.
When I read Desiree's blog entry regarding mass communication, I was thoroughly impressed. There was specifically one part that really stood out to me as not only interesting, but very insightful. The third paragraph clearly details a common misunderstanding pertaining to this concept-that the communication type is classified by how many people access, decode, and internalize the message. The truth is, the number of viewers is completely irrelevant when distinguishing a message as mass or group communication. "... it's not uncommon for an individual to misinterpret the message as mass communication equaling more viewers and group communication being equated to less viewers," she wrote. She is completely correct. Simplifying it, mass communication is partly defined by the amount of people it has to potential to reach; not the amount of people it actually reaches. This then got me thinking about potential, and what a powerful concept it really is. Potential is such a ...
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