Skip to main content

A Closer Look at Both Sides of Mass Communication

As a technologically developed and advanced culture, we are able to identify and utilize multiple mass communication outlets at any given time or place. These timeless messages often serve a valid and important purpose, however they are very easy to abuse, and can also have negative impacts. After the class discussion regarding mass communication, I sat down to create a written analyzation of these benefits and drawbacks.
To think positively, mass communication has innumerable benefits that the world, and modern society, would struggle to function without. One example of this is the spread of art and culture, as well as the interdependence that mass communication globally creates. Especially through public social media, mass communication is used to connect with people across the globe almost immediately. Every day thousands of ideas, information, and aspects of culture are diffused, making everyone with access to public accounts aware of what is going on in places that they are unable to easily access. The use of mass communication is also beneficial during natural disasters and times of crisis. Mass communication keeps those  updated, and often hurries the arrival of aid to the places in need.

Comments

Popular posts from this blog

Challenges of a Good Journalist

One of the very first topics we discussed in class was what makes good journalism. More specifically, we talked about the elements and yardsticks, which are guidelines for journalists to follow in order to produce good journalism. One of these guidelines was outlining that for news to be effectively received and understood by an audience, it must be attention holding. Lets face it, not every newsworthy story is interesting. I'll be the first to admit that I would much rather read about a mysterious disappearance than what tax-bill was denied. Thats just part of human nature. My point here is that journalists have a much bigger job than a lot of people realize. It is very common for the most important news to be somewhat boring, and for the not so newsworthy content to be very engaging. This is where good journalism comes in. I am not saying that every story has to keep the reader on the edge of their seat, however, it is a large responsibility of the writer to hold attention long...

Response to Desiree

When I read Desiree's blog entry regarding mass communication, I was thoroughly impressed. There was specifically one part that really stood out to me as not only interesting, but very insightful. The third paragraph clearly details a common misunderstanding pertaining to this concept-that the communication type is classified by how many people access, decode, and internalize the message. The truth is, the number of viewers is completely irrelevant when distinguishing a message as mass or group communication. "... it's not uncommon for an individual to misinterpret the message as mass communication equaling more viewers and group communication being equated to less viewers," she wrote. She is completely correct. Simplifying it, mass communication is partly defined by the amount of people it has to potential to reach; not the amount of people it actually reaches. This then got me thinking about potential, and what a powerful concept it really is. Potential is such a ...

discussion appreciation

Seeing all of the news about hate crimes, and later discussing it in class, led me to delve into motives for hate crimes. I have trouble wrapping my head around disliking a certain group because of their religion, race, political party, etc. that one would go as far to take lives. Reality is, this is all too common, so I think knowing more about what causes these tragedies is definitely the first step in preventing them. Our class discussion that was devoted to the past news cycle made me really appreciate being in a school and a magnet that acknowledges things like this. I think some of the most important lessons that teachers can teach are those that students really will be able to apply and use, regardless of their profession or career beyond school. When we are older, will it really matter if we had a perfect score on that worksheet? Of course knowing various skills and material is important, but work is not the only aspect of life. Leading class talks and probing discussion about ...