In class, we spent a significant amount of time discussing how the binary models are altered by conglomeration. Hot and cool had no change, the category "infotainment" was developed, news sources veered toward populist reporting, and content-distribution successfully merged (for companies such as Netflix). But, in addition, I think the models are also substantially effected by society, and the change of modern ideals over time.
For example, the increasing rate of time spent on screens-especially for teens- limits and takes the place of other tasks, such as homework. As companies that produce screen entertainment recognize this, they adapt, making the time-consuming screen activity more of a cool model. This strategically allows time for teens to multitask, without having to disengage with the screen completely, maintaining business for the entertainment companies.
Another example is content-distribution. Because Netflix, a long time distributing company, has access to all of the data that depicts which type of movie/show are most successful, they were able to produce and release their own productions based on that common interest, which became extremely popular. Stranger Things, House of Cards, and rom-coms such as The Kissing Booth have all turned out to be well-known "Netflix Originals."
These examples show not only how conglomeration alters the binary models, but also how they are changed by trends and popular opinions of the current generations who interact with them.
For example, the increasing rate of time spent on screens-especially for teens- limits and takes the place of other tasks, such as homework. As companies that produce screen entertainment recognize this, they adapt, making the time-consuming screen activity more of a cool model. This strategically allows time for teens to multitask, without having to disengage with the screen completely, maintaining business for the entertainment companies.
Another example is content-distribution. Because Netflix, a long time distributing company, has access to all of the data that depicts which type of movie/show are most successful, they were able to produce and release their own productions based on that common interest, which became extremely popular. Stranger Things, House of Cards, and rom-coms such as The Kissing Booth have all turned out to be well-known "Netflix Originals."
These examples show not only how conglomeration alters the binary models, but also how they are changed by trends and popular opinions of the current generations who interact with them.
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