When I read Desiree's blog entry regarding mass communication, I was thoroughly impressed. There was specifically one part that really stood out to me as not only interesting, but very insightful. The third paragraph clearly details a common misunderstanding pertaining to this concept-that the communication type is classified by how many people access, decode, and internalize the message. The truth is, the number of viewers is completely irrelevant when distinguishing a message as mass or group communication. "... it's not uncommon for an individual to misinterpret the message as mass communication equaling more viewers and group communication being equated to less viewers," she wrote. She is completely correct.
Simplifying it, mass communication is partly defined by the amount of people it has to potential to reach; not the amount of people it actually reaches.
This then got me thinking about potential, and what a powerful concept it really is. Potential is such a major part of growing, and it can relate to anything you do. If you have the capacity to develop into something amazing, you are already something amazing, just with room to improve. To relate this back to journalism, when starting a publication, it is not essential to have a large audience, or a large number of followers, etcetera, but rather to have the POTENTIAL to grow and develop into a successful news outlet. Potential is found at the base of all good things. Check out her blog here! http://lokiwasright.blogspot.com/2018/09/mass-communication.html
http://lokiwasright.blogspot.com/
Simplifying it, mass communication is partly defined by the amount of people it has to potential to reach; not the amount of people it actually reaches.
This then got me thinking about potential, and what a powerful concept it really is. Potential is such a major part of growing, and it can relate to anything you do. If you have the capacity to develop into something amazing, you are already something amazing, just with room to improve. To relate this back to journalism, when starting a publication, it is not essential to have a large audience, or a large number of followers, etcetera, but rather to have the POTENTIAL to grow and develop into a successful news outlet. Potential is found at the base of all good things. Check out her blog here! http://lokiwasright.blogspot.com/2018/09/mass-communication.html
http://lokiwasright.blogspot.com/
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